About us
NOWATCH was founded in Amsterdam in 2021 around a simple question: what is the smartest way to feel calm, strong, and present in a world designed to pull your attention apart?
Our answer is the Awareable™ — a wearable built around nervous system regulation, designed to give people their attention back rather than ask for more of it. But the product is only half of what we do. The other half is how we do it.
We are a small, diverse team with over 20 nationalities working in the center of Amsterdam. We move quickly without moving loudly. We take our work seriously, and ourselves a little less so. We think time is the most valuable thing anyone has, and that the work of a lifetime deserves a workplace that respects it.
Time is NOW. If that resonates, keep reading.
Our Values
Our values are not printed on a mug. They are the three things we expect from each other, and from ourselves, in every decision we make.
Care
Care is our first principle and our daily practice. We design technology that listens — gently, intelligently, respectfully — to the human body. We treat every heartbeat, breath, and moment of rest as part of someone’s story.
In practice: we earn trust through clarity, privacy, and honesty. We choose materials, interfaces, and experiences that nurture wellbeing rather than distract from it. We make technology that feels like a companion, not a command.
Courage
Courage drives us to question everything stale, cumbersome, or impersonal in health technology. We refuse to accept that health trackers have to be intimidating, or that beauty and precision cannot coexist.
In practice: we try, learn, and try again — openly. We embrace discomfort as the birthplace of breakthroughs. We take the brave path, because the easy one never changes the world.
Collaboration
Health is collective. So is innovation. We build with, not for — listening to users, researchers, and each other. Our work is elevated by many minds, many disciplines, many perspectives.
In practice: we are transparent and humble. We open the design process, share knowledge, and welcome challenge. We celebrate contributions of every scale — from a half-sketched idea to a fully shipped feature. Together, we create better.
Our hiring policy
Three things we promise every candidate.
Prioritize talent and cultural fit over work experience
We prioritise talent, judgement, and cultural fit over years of experience. If you have the skill and the will to do the work, we want to meet you — whether you have been doing it for twenty years or learned it last year.
Value diversity as a strength
We value diversity as a strength, not a checkbox. Different backgrounds, disciplines, and perspectives are how we avoid building the same product everyone else is already building. We actively welcome applications from people who would bring something we are missing.
Strive for a swift and transparent process
We move quickly and tell you where you stand. You will get clear steps, clear timelines, and a real answer — yes or no — without being ghosted.