Senior Growth Marketing Lead

We are seeking a Senior Growth Lead to spearhead our digital growth strategy, with a focus on driving paid acquisition, experimentation, and performance optimization. We are seeking a T-shaped growth marketer with deep experience in paid channels but also has working knowledge across the digital funnel including email and organic social.

Reporting directly to leadership, you’ll informally lead a cross-functional team: Content Strategist & Writer, Designer, and Conversion Rate Optimization (CRO) professional. This is a high-impact role for a data-driven marketer who thrives in early-stage, ambiguous, fast-paced environments and is passionate about health innovation.

Responsibilities

• Growth Strategy & Execution:

  • Develop and lead a comprehensive growth marketing strategy, focusing on paid social, Google Ads, and other scalable channels.

  • Give strategic guidance to organic social strategies as it relates to driving qualified traffic

  • Create email strategies and be responsible for deploying them to the database using Klaviyo 

  • Conduct A/B testing and experimentation to optimize campaigns, landing pages, and the customer journey.

  • Analyze and forecast sales performance, ensuring alignment with company goals.

• Team Collaboration & Leadership:

  • Guide and informally manage a small team, aligning efforts toward growth objectives.

  • Foster a collaborative, learning-oriented environment, ensuring team contributions amplify performance.

• Experimentation & Optimization:

  • Build and execute growth experiments, testing hypotheses and driving actionable insights.

  • Scale successful initiatives while documenting processes and creating SOPs for repeatability.

  • Improve conversion rates across key touchpoints, from paid ads to onboarding experiences.

• Analytics & Reporting:

  • Monitor, analyze, and report on key performance metrics, using data to drive decisions and refine strategies.

  • Build business cases for new growth initiatives, prioritizing those with the highest ROI.

• Experience:

  • 5+ years in growth marketing across the digital funnel, with a focus on paid social and Google Ads.

  • Proven ability to execute and scale growth strategies, ideally in early-stage B2C or health-tech startups.

  • Previous management experience (formal or informal), with a knack for leading cross-functional teams.

• Skills:

  • Expertise in paid acquisition strategies, including targeting, bidding models, and creative optimization.

  • Strong analytical skills with proficiency in tools like Google Analytics, Excel, and A/B testing platforms.

  • Familiarity with CRO principles and experience optimizing user experiences for conversions.

  • Experience running email campaigns ideally in Klaviyo

  • Ability to forecast sales and manage budgets effectively.

• Mindset:

  • Entrepreneurial spirit with a “founder’s mindset” – proactive, resourceful, and ownership-oriented.

  • Comfortable in ambiguity and adept at pivoting strategies as needed.

  • Passionate about health technology and excited to contribute to a mission-driven startup.